LinkedIn 201: Strategies that Generate Leads, and Engage the Right Audiences

How to make this platform work smarter (so you don’t work harder) - Worth 1.5 GBCI CE hour and 1 AIA LU
Brownstein Group, 215 South Broad Street, 6th Floor, Philadelphia, PA,19107
Tue, 07/25/2017 - 12:00pm - 1:30pm


You’re doing it wrong; LinkedIn that is. If you’re using LinkedIn as a job board and the occasional promotional channel, you’re not alone, but you’re not leveraging the real advantages of this underutilized platform – including lead generation and content marketing. Whoever said you need to work harder to support BD did not know they could instead make LinkedIn work smarter.
Learn to transform your firm’s LinkedIn presence into a dynamic and efficient thought leadership and lead generation platform that will illicit inbound interest from prospects interested in environmental sustainability and human health and wellness in the built environment. Learn paid and organic strategies that you can deploy to elevate your firm as a thought leader, particularly in the green building marketplace where true differentiation is required to impact audiences. Top sustainability design firms will also be examined to see LinkedIn best practices. LinkedIn can be the hardest working (and most cost-effective) social platform for your firm – if you know the right strategies and tactics.
Through this presentation, given by Laura Emanuel and Erica Nardello of Brownstein Group, attendees will learn the fundamentals of a strategic LinkedIn program that leverages both paid and organic tactics to deliver maximum impact on business development and increase brand awareness among your firm’s top prospects. 
This event is hosted by Brownstein Group. Sandwiches, salad and non-alcoholic beverages will be provided. Worth 1.5 GBCI CE hour and 1 AIA LU. 
Event Cost 
DVGBC Members*: $10 
Non-Members: $25 (Want to become a member? Join now!)
*Note that the member discount will be applied automatically when signed into our website. Please contact Leah Wirgau at if you need to reset your login information. 

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About the Speakers

Laura Emanuel, APR is Director of Public Relations at Brownstein Group - the longest-running independent brand communication agency in Philadelphia. Her responsibilities include department management, strategic planning for both the agency and clients, resource planning and staff development and new business. In her nine years at BG, she has worked for dozens of notable clients, including Saint-Gobain, CertainTeed, SageGlass, PREIT, Campus Apartments, Cecil Baker + Partners, Design Philadelphia and more. As a result, she is engrained in the architecture, design, real estate and construction industries and has strong relationships with national and regional media in these industries. Laura is also highly experienced in reputation management and crisis communications, frequently serving as the corporate spokesperson for her clients and providing messaging counsel to stakeholders. 

Prior to becoming Director, Laura established the AEC practice group within the agency’s Public Relations department which supports brand communication efforts for a variety of clients in the areas of architecture, interior design, construction management, real estate development, building materials, home goods and energy efficiency. The practice group establishes and builds brands, creates collateral materials, raises profiles in the media and otherwise connects companies to their constituents and supports business development objectives.
Laura has a proven media relations track record and maintains strong relationships with regional and national media. She has secured clients in The Wall Street Journal, The New York Times, Forbes, USA Today, The Washington Post, Men’s Health, Investor’s Business Daily and CNBC, to name a few. She graduated summa cum laude from Cabrini College, earning a BA in English and communications. In 2012, Laura earned her Accreditation in Public Relations (APR), the industry’s only post-graduate certification program. Laura has helped win over 30 Philadelphia PRSA Chapter awards and three national PR awards, including a PRSA Silver Anvil, PR Daily’s 2012 Media Relations Awards for “best response to breaking news” and PR News’ 2013 CSR Award for work on Saint-Gobain’s national community relations program with YouthBuild USA.
Erica Nardello is social media & digital content supervisor at Brownstein Group. She brings 8 years of deep experience developing and executing social media strategies to this role. Before joining Brownstein Group, Erica helped to launch a new social media offering at O3 World and managed the social media practice at LevLane, where she led the creation of thoughtful and forward-thinking content strategies, community management, and reputation management across platforms for brands in retail, health and wellness, and the City of Philadelphia.
In addition to her role at Brownstein Group, Erica serves as host and social media strategist for CreativeMornings Philadelphia, a monthly breakfast lecture series for creative professionals, and serves as a Technology Connector volunteer with the Arts + Business Council of Greater Philadelphia, helping the community’s artistic organizations develop social media and digital strategies.

Thank You to Our Event Host